To support integrated above the line campaigns for Activia probiotic dairy products, HRG Digital has produced a number of dedicated microsites.

The ‘Activia Challenge’ microsite encouraged consumers to ‘feel the difference’ after eating Activia for 14 days.

The ‘New You Plan’ microsite was launched on 1st January 2008. It linked with TV, press and on-pack advertising and included a lifestyle questionnaire and tips to improve digestive health.