Marston's PLC is the UK's leading independent brewing and pub retailing business, operating five breweries and 2,200 pubs. At the end of 2008, HRG Digital was briefed with providing an online solution to allow Marston’s internal and external users to design and print bespoke marketing material.

In just 10 weeks, HRG Digital implemented the unique Marston’s-branded version of ADAPT4, the integrated online design and purchasing system, allowing Marston’s pubs and distributors to create and order their entire tactical outlet Point of Sale, marketing support material and head office stationery online. ADAPT4 provides a business asset that supports the long-term growth of Marston’s and provides substantial marketing support for pubs.

The system has received extremely positive feedback from Marston’s users due to the intuitive site navigation, versatile designs, competitive print costs and fast turnaround of 72 hours from order to delivery.