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Adapt4
 
Latest News
 
19-Jun-2009 HRG Digital Launch ADAPT4 at Marketing Week Live 2009

HRG Digital, the online marketing division of HRG (UK) Ltd, will be launching its new web-based design and purchasing service, ADAPT4, at this year's Marketing Week Live exhibition at Olympia, 30th June - 1st July 2009. Digital Communications Manager, Ingrid Holliday, will be hosting a seminar at 12.30pm-1pm on 30th June, in the In-Store Show conference room. She will also run ongoing demonstrations throughout the event on the main HRG stand, C250, in the In-Store Show hall.

This solution has been created specifically for Retail Groups and Brand Owners looking to save time and money with a bespoke, on-demand and easy to use procurement tool.

  • Gain control and improve compliance of your retail collateral through a central design and purchasing source
  • Smart strategies for reducing waste and cutting environmental impact
  • Tailored specifically for POP/POS buyers by an award-winning in-store marketing agency

For more information on the event itself visit www.instoreshow.co.uk

 
13-Oct-2008 HRG Struck Gold, and Silver and Bronze!!!

HRG struck Gold, and Silver and Bronze at this year's POPAI awards!!

Awards won included:

GOLD - Category: Grocery, General Mechandise & Snacks Products - Permanent Display - for our MARS Showcase FSDU

Judges' comments: "This solution showed an excellent interpretation of the brief and fulfilled the objectives set. In design it was innovative and provided longevity through being adaptable for use with other products. The interaction of branding and product was well balanced"

GOLD - Category: Home, Garden & Tobacco - for our MARLEY ETERNIT LTD outdoor roof tile display

Judges' comments: "A really difficult environment to communicate with shopper, i.e outdoors, where the product is usually contained within pallets under shrink-wrap - one of the worst possible retail environments to really engage the shopper! Great visibility of the range and information provided a durable unit to last outside"

SILVER - Category: Display of the Year - for our MARLEY ETERNIT LTD outdoor roof tile display

BRONZE - Category: Sports, Toys & Accessories - for our ODYSSEY 2 TIERED PUTTER DISPLAY

 
04-Sep-2008 HRG join POPAI Green Project

HRG have joined a select group of companies, including retailers, brands and point of purchase manufacturers, to formulate strategies to reduce the environmental impact throughout the entire P.O.P lifecycle.The "Green Project" will provide industry decision-makers with insight and strategies to improve their environmental performance to meet the consumer demand for more environmentally responsible products. It is also a good opportunity for business innovation and better design with less resources, recyclable materials and lower costs, resulting in a more competitive solution.

A sustainable point of purchase display will be defined as one that can be produced, distributed, used and recovered with the minimum of environmental impact. For more information please visit www.popai.co.uk/greenproject